About

Welcome! I’m Ashlee Noriega, founder of Beauty by Ashlee. My passion for beauty is deeply rooted in my faith, shaping every aspect of my work. I believe that true beauty begins from within, and it’s this belief that drives me to uplift and empower others through my artistry.

Since 2018, I’ve had the privilege of collaborating with some of South Florida’s most talented artists—master colorists, celebrity makeup artists, and leading bridal glam teams. This journey has allowed me to refine my skills in color, cuts, extensions, and hair styling through hands-on training with industry experts.

In 2020, I further expanded my expertise at a prestigious makeup academy, where I trained with a celebrity makeup artist in professional makeup artistry, bridal techniques, and on-set applications for photo shoots and film. My experiences, including working on the set of Real Housewives of Beverly Hills and glamming Miss USA, inspire me to bring out the beauty in everyone I work with.

At Beauty by Ashlee, every look is thoughtfully crafted to be as unique as you are. From custom blonding techniques and personalized color formulas to individual lashes and tailored makeup applications, I curate every detail with a carefully selected range of products and colors to enhance the beauty that already shines within you.

Over the past five years, I’ve been honored to witness many beautiful moments in my clients’ lives—from bridal showers to weddings and baby showers to first birthdays. Grounded in faith, I strive to make every person feel confident, loved, and uniquely beautiful. I can’t wait to help you create your own special moments!